Invest in Earth5R: Building the World’s Largest Sustainability-Tech Ecosystem
10 Million Farmers. $2.4 Billion Annual Opportunity. Urban + Rural Ecosystem.
Building the World's Largest Sustainability- Tech Ecosystem
UNESCO Green Citizens Community
Earth5R is a global sustainability company that has been recognised by the United Nations, UNESCO, and Google, and operates in more than 65 countries. Our journey has always been about turning environmental challenges into scalable opportunities that benefit people, communities, and businesses. We have mobilised millions of citizens through river cleanups, designed large-scale livelihood programs with India’s biggest banks, and built the award-winning Earth5R app that allows impact to be tracked and verified in real time.
For investors, Earth5R represents a unique proposition: we are not just a project-based organisation, we are a tech-enabled ecosystem. Our flagship initiative — transitioning 10 million farmers to organic farming — is backed by Amul, RichPlus, and Indian Overseas Bank, and carries the potential to generate $2.4 billion in annual recurring revenue. At the same time, our platform also powers consumer-facing campaigns with global brands such as Decathlon and Lufthansa, proving that Earth5R bridges both rural agriculture markets and urban consumer ecosystems.
This dual capability makes Earth5R an attractive investment not only because of our vision, but also because of our ability to translate that vision into concrete, revenue-driven action. We combine grassroots mobilisation with technology and data intelligence, ensuring that every initiative is measurable and scalable. By connecting farmers, businesses, and citizens through a single ecosystem, we create compounding impact that grows stronger with every stakeholder onboarded. Looking ahead, Earth5R is positioned to expand globally, replicating this ecosystem in new geographies and unlocking exponential growth for both impact and investors.
Our Flagship Opportunity: 10 Million Farmers in Organic Transition
Indian agriculture is at a turning point. For decades, farmers have relied heavily on chemical inputs, leading to soil degradation, rising debt, and climate vulnerability. The need for organic farming has never been clearer — yet farmers lack access to affordable inputs, financing, and markets.
Earth5R has partnered with Amul (India’s largest dairy cooperative), RichPlus (a leading organic input provider), and Indian Overseas Bank (a national bank with deep rural reach) to change this. Together, we are rolling out the world’s largest organic transition program, bringing 10 million farmers onto the Earth5R platform over the next decade.
How the Model Works
Digital Onboarding: Farmers are registered through the Earth5R app, which profiles land, practices, and crop cycles.
- Technology Subscriptions: Each farmer pays for ongoing access to training, monitoring, and traceability services.
- Carbon Credits: Verified sustainable practices are converted into carbon credits that generate additional income.
- Input Marketplace: Farmers buy organic fertilisers, bio-products, and seeds via Earth5R’s ecosystem.
- Output Linkages: Organic produce is sold at premium prices to buyers and retailers through Earth5R’s channels.
- Data Intelligence: The verified farm-level data is monetised for corporates, insurers, and governments seeking reliable ESG metrics.
At an average of ₹2,000 revenue per farmer annually, this program alone represents ₹20,000 crore (~$2.4 billion) in recurring annual revenue once scaled. For investors, it is a direct pathway into a national sustainability transition with guaranteed adoption and strong institutional backing.
Beyond Rural: The Decathlon Case Study
While agriculture represents the largest revenue anchor, Earth5R’s ecosystem extends seamlessly into urban markets. A strong example is our partnership with Decathlon, the world’s largest sporting goods retailer.
Through the Earth5R app, users can log their cycling, running, and walking activities. These activities qualify them for the Decathlon Fitness Challenge, where they receive vouchers, discounts, and freebies for meeting sustainability-linked goals. For consumers, it creates motivation to adopt healthier and greener lifestyles. For Decathlon, it provides a powerful customer acquisition and branding channel, allowing them to:
- Position themselves as a sustainable, youth-focused brand.
- Engage directly with eco-conscious and fitness-conscious customers.
- Run measurable, data-driven marketing campaigns through Earth5R.
The results have been strong enough for Decathlon to invest in marketing collateral and campaigns jointly with Earth5R, proving that sustainability is not just a CSR activity but a mainstream customer engagement strategy.
This model is easily replicable across industries. Airlines like Lufthansa, FMCG giants, fitness brands, and even fintech platforms can leverage Earth5R as a sustainability-linked marketing engine. For investors, it demonstrates that Earth5R is not only rural — it is also a global urban play, tapping into B2C and B2B markets where sustainability drives consumer loyalty and brand positioning.
The Business Model
Earth5R is a tech-enabled ecosystem designed to capture revenue from both rural agriculture markets and urban consumer ecosystems. Our business model is multi-layered, recurring, and scalable.
1. Per-Farmer Technology Subscriptions
Farmers pay annually for access to Earth5R’s digital services — training, monitoring, and traceability. This creates predictable recurring income, with an average of ₹2,000 per farmer per year. At 10 million farmers, this translates to ₹20,000 crore (~$2.4B) annually.
Multi- Layered Business Model
2. Per-User Engagement Revenue
Urban consumers interact with Earth5R through challenges, campaigns, and sustainability-linked rewards. For example, our Decathlon partnership allows users to log fitness activities and receive brand vouchers, while Decathlon benefits from customer acquisition and sustainability positioning. In these models, brands pay Earth5R for campaigns, rewards, and marketing.
3. Carbon Credit Monetisation
Every sustainable action, whether on farms or in cities, is tracked and verified. These practices generate carbon credits, which are monetised on global markets — creating another stream of recurring income.
4. Agri-Input & Service Marketplace
For farmers, Earth5R provides a trusted marketplace to purchase organic inputs, training, and financial services. For corporates, it is a direct distribution channel into the agricultural ecosystem.
5. Output Market Linkages
Earth5R connects farmers to premium buyers and retailers who are willing to pay more for verified organic produce. This improves farmer incomes while generating transaction-linked revenue.
6. Data & ESG Intelligence
Verified sustainability data collected through the Earth5R app becomes valuable for governments, insurers, banks, and corporates that need transparent ESG reporting. This layer turns Earth5R into a sustainability intelligence platform.
In nutshell
- Per-Farmer subscriptions create a large, predictable, rural revenue base.
- Per-User engagement unlocks massive urban brand opportunities.
- Carbon, marketplace, output, and data add diversified layers of growth.
This dual rural–urban model ensures Earth5R is not dependent on one stream, but instead runs as a multi-revenue sustainability-tech ecosystem.
Scale of the Opportunity
The numbers speak for themselves:
- 10 Million Farmers = $2.4B annual recurring revenue.
- 15 Million Tonnes CO₂ saved annually = $150M in carbon credit revenues.
- Corporate Partnerships = Multi-million dollar marketing budgets redirected into sustainability campaigns.
- Global Expansion Potential = Earth5R’s platform is designed for scalability across South Asia, Africa, and Latin America.
Combined, this makes Earth5R one of the largest sustainability-tech investment opportunities in the Global South.
Our Broader Portfolio
The farming transition and Decathlon case study are not isolated initiatives. They are part of a bigger portfolio that investors inherit when partnering with Earth5R:
- BlueCities Network: Large-scale river and urban water restoration projects.
- Circular Economy Programs: Waste-to-resource projects engaging corporates and citizens.
- Financial Literacy & Livelihood Training: Programs across 430 villages with leading banks like ICICI and SBI.
- Global Research & Policy Partnerships: Collaborations with MIT, NYU, UNESCO, and IITs.
This breadth of work demonstrates that Earth5R is not a startup experimenting with one idea. It is a mature ecosystem player with a tested track record and global recognition.
Why Invest in Earth5R
- Unmatched Scale: The world’s largest organic farming transition with 10 million farmers.
- Recurring Revenue: Per-farmer subscription model creates predictable, long-term income.
- Diversification: Agriculture, carbon credits, consumer engagement, and ESG data.
- Strong Partnerships: Amul, IOB, RichPlus, Decathlon, Lufthansa, and global institutions.
- Global Recognition: UNESCO, Google, UN, MIT, NYU.
- ESG Alignment: Perfectly suited for impact investors, climate finance, and corporate partnerships.
Join the Transition
Investing in Earth5R is not only about financial returns. It is about participating in the largest sustainability transition of our time. With a clear revenue model, diversified streams, and proven credibility, Earth5R offers investors a chance to combine high financial returns with measurable environmental and social impact.
- 10 Million Farmers. A $2.4 Billion Annual Opportunity.
- Urban Consumer Ecosystem. Global Corporate Partnerships.
- One Platform. One Mission. Earth5R.
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