Earth5R’s River Cleanup Project Receives 0.6 Million Euro Funding In Partnership With The UN

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Earth5R’s River Cleanup Project Receives 0.6 Million Euro Funding In Partnership With The UN

We are delighted to announce that Earth5R, is one of the five recipients of the 0.6 million euros- funds which will be put to clean plastic waste from the Mithi river in Mumbai, India. 

Earth5R is very pleased to be in partnership with United Nations Technology Innovation Labs (UNTIL), Huhtamäki Oyj, VTT Technical Research Centre of Finland, and RiverRecycle for this project. 

Huhtamaki is funding 3 million euros to global sustainability initiatives with a local impact. They are funding innovation for the future, making a difference where it matters most to help address global sustainability challenges and build circular economy initiatives.

The ultimate goal of the project is to clean the Mithi with innovative tools while raising conscious awareness on waste management and building a circular economy and livelihood based model to restore the Mithi River. The project will contribute to multiple SDGs including SDG 2,3,6,8,9,11,12,14.

Under this visionary project, Earth5R team will conduct various effective awareness training and hands-on workshops on solid waste management strategies especially plastic waste from the residential buildings, slums, and industries along the catchment of the Mithi River. 

Earth5R team will also conduct a large-scale cleanup, waste segregation, and recycling program in the Mithi River area. 

The River will be mapped with the help of drones pre and post-project and the data will be analyzed to develop further solutions. 

Various research on plastic waste will also be conducted to develop innovative solutions that support the circular economy. 

Enthusiastic children and citizens in various Colleges, Schools, Offices of Mumbai will be mobilized for an effective solution-based approach in resolving the Mithi River plastic pollution problem.

This partnership is foreseen as a step towards the development of impactful and innovative solutions to tackle today’s development challenges of plastic pollution in developing markets.

Here is the news at United Nations Technology Innovations Lab website

Earth5R’s Global Sustainability Hub is a cross-sector and cross-country collaboration in pursuit of UN Sustainable Development Goals. It is an excellent opportunity for governments and the private sector to engage with communities, use Sustainability-based models to drive economic change and create social and environmental impact. The project brings experts and experiences of multiple sectors together which drives collective learning. Under this project, we work with policymakers, scientists, entrepreneurs and various other types of leaders and take them to grass root levels to understand ground realities for better decisions, policy-making, and innovations.


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