About Earth5R

Earth5R is Mumbai based environmental organization. It's India's biggest citizen-led environmental movement. Earth5R is a social enterprise that focuses on creating Zero Waste communities while reducing poverty and restoring the local ecosystem.

The 5Rs of Earth5R refer to our 5 Earth values: Respect, Reduce, Reuse, Recycle, Restore. Our mission is to drive a sustainable change by empowering communities through social entrepreneurship, and by building a model of Action, Collaboration and Transformation (ACT). We are specialised in sustainable development, with a specific focus on women and economic inclusion.

Earth5R is listed with the United Nations and Project 'I'm Earth' is recognized as UNESCO Green Citizens Project. A global network of 250 people, having an active community of 26,000+ people from around the planet drive this mission.

What we do?

The Green Citizens program of Earth5R brings communities together and develops an ecosystem that coexists by playing symbiotic roles between different stakeholders. With the help of citizens, Earth5R runs local projects that make the entire neighbourhood sustainable. Residential buildings and local businesses move towards zero waste while creating a positive environmental, social and economic impact in the locality.

Our projects include solid waste management, sustainable livelihood program for communities, solar energy, rainwater harvesting and cleanup of natural areas. After the cleanup, we recycle the waste.

Neighbourhood goes green, ecosystems are clean and communities can rely on a sustainable virtuous chain, the loop is closed.

Our Achievements

Earth5R works on the ideology that no government, no agency, no NGO can do what citizens can do collectively by just sharing some of their time and attention to important issues that affect the planet.

Till now 40,000 underprivileged families across India using upcycling based sustainable livelihood model. 2,70,000 families in slums and villages across India received financial literacy. 1,20,000 families have been educated in livelihood skills. This includes skill training workshops in converting environmental waste into usable products that sell in the market.

In the past year, Earth5R has brought together citizens, ragpickers and local recyclers to create a niche of community-based plastic recycling process.

Our Impact

1.2 Million People Impacted by Waste to Livelihood Program

  • Rural Polulation - 28%

1.2 Million people living at the bottom of the pyramid have been impacted through Earth5R's sustainable livelihood program.

250 Metric Tons of Plastic Waste Recycled Per Month

  • Total Plastic Waste - 25%

More than 250 Metric Tons of Plastic Waste is collected every month and recycled under Earth5R's Green Citizens Program at Mumbai.

600 Metric Tons of Organic Waste Composted Per Month

  • Compost Output - 20%

600 Tons of Organic Waste per month is processed by Earth5R Composting Units

Meet The Man Behind India's Green Citizens Revolution

How it all started?

Saurabh Gupta is the founder of Earth5R. Saurabh embarked upon this journey when he quit his lucrative job at Cafe Coffee Day India to bicycle around different countries, riding more than 50,000 kilometres in little more than two years. According to Saurabh, "Bicycling is an exercise for mind, it helped me develop voice and purpose. With every kilometre that I peddled an idea was being firmed in my mind."

Over the course of his journey, he felt the need of citizens involvement in sustainable development against the increasing environmental risks which inspired him to launch Earth5R. Saurabh says that Green Citizens is not just a sentimental vision of Earth5R, the world needs a participative model and it’s urgent!

Trying to change the world on a bicycle, one locality at a time. Saurabh Gupta is trying to explore and spread awareness about ways to adopt green practices. You understand how everyday living could be better with clean energy, composting, recycling and supporting the community through sustainable livelihood while turning your waste into a resource.

"I pedalled 50,000 km to realise what I wanted to do with my life. I’d found the purpose of my life."

How Earth5R is Working Towards the UN Sustainable Development Goals

Sustainable Development Goals Earth5R

A Comprehensive Sustainable Development Program

Earth5R has developed an ambitious Green Citizens Model which aims to make India sustainable by engaging citizens, volunteers, marginalized communities, governments and corporates into a comprehensive sustainable development program.

The Green Citizens Program is based on four pillars: Sustainable Ecosystems, Sustainable Buildings, Sustainable Communities, and Sustainable Businesses.

The Sustainable Development Goals are a set of 17 goals defined by the United Nations launched in September 2015. It addresses a number of social and environmental development issues.

The Green Citizens Project of Earth5R is aligned with the 17 Sustainable Development Goals of the UN. Read More...

Our Community Documentaries

Sustainability Ride to Villages in India

River Cleanup by Hexaware Technologies at Pune

Paper Upcycling &r Livelihood Generation Program at Pune




Earth5R is committed to driving change by acting, but also by sharing information and spreading awareness on the sustainability issues.

The team conducts awareness programs all over India around six major sustainable issues: Water, Energy, Food pollution, Waste management, Poverty, and Deforestation.

The objective is to educate citizens on tangible actions they can take to become the drivers of change.


Green Citizens project has been designed around the idea that it’s our moral and civic responsibility to give back what we take from the planet.

Sustainable change will not happen before every citizen, every neighbourhood is involved in the change for a better, sustainable future.

The objective of building a huge community of green citizens having a sustainable way of life is that it would have a direct and collective impact.


Earth5R trains marginalised communities through Financial Literacy, Entrepreneurship and Livelihood craft skills so that they can develop their own sustainable economic and social breakthrough, at the same time be part of the solution to environmental issues.

Our approach is based on the “cradle to cradle” concept: whatever comes from the system needs to go back to the system.


CNBC Awaaz

"How can you help protect the environment?" Watch Saurabh Gupta, founder of Earth5R as a panellist on CNBC Awaaz sharing his point of view for the World Environment Day: "The Earth is going to stay. It isn't going anywhere. It's us the humans who lose if we don't care." Watch the interview on YouTube channel of CNBC Awaaz


"Do it only if it’s super important to you, if it’s not, don’t waste your time because life is too short to do something that doesn’t include your emotional investment." Saurabh Gupta, Founder & CEO, Earth5R in an exclusive interview with leading international business publication, The Asian Entrepreneur Magazine. Read the interview


Sharing an inspirational story of how Earth5R materialised, CEO and founder Saurabh Gupta, a social entrepreneur said, "There are moments in life that define the direction in which our life is moving. I have had three such moments, first when I left my job, second when I completed 50,000 km of cycling.." Read the full story

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