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Earth5R

Research journal

EarthJournal

Data-led research on climate, waste and water in India, with what works on the ground from Earth5R programmes.

Mar 9, 2026By Earth5R Team18 min read

The Attention Harvest

India-specific policy investigation: How Instagram (481M users), Swiggy, Zomato, and Shein exploit teenage dopamine responses — draining mental health, nutrition, ₹25,000+/month from families, and generating 22,000 tonnes of plastic waste monthly

Feb 27, 2026By Earth5R Team20 min read

India’s SWM Rules 2026: What Changes for Business

India's Solid Waste Management Rules 2026 introduce mandatory 4-stream segregation, EBWGR compliance, digital tracking, and stricter penalties. Complete business guide with expert analysis, market data, and implementation roadmap.

Feb 24, 2026By Earth5R Team30 min read

The State of India’s Rivers

India river pollution 2025: 296 polluted stretches, 72% sewage untreated, ₹3.75T annual cost. CPCB data, Namami Gange review & Earth5R restoration.

Feb 10, 2026By Earth5R Team4 min read

ESG Through The Lens Of Long-Term Satellite Data

Satellite data used for ESG is rarely delivered as raw images. In practice, companies receive ready indicators and risk layers tied to exact locations. These include land-use maps that show forests, cropland, wetlands, and built-up areas, with updates that reveal deforestation, new farms, or urban…

Feb 7, 2026By Earth5R Team12 min read

Why ESG Ratings Must Include Real-Time Waste and Water Data: Earth5R Systems Framework

Real-time waste and water data are critical for accurate ESG ratings in India. This Earth5R Systems Framework shows how continuous monitoring, digital tracking, and community-based environmental intelligence improve sustainability performance, reduce risk, and create transparent ESG reporting for companies.

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Every article in EarthJournal is backed by field data from Earth5R's 65-country deployment network. Explore the platform or get in touch for enterprise ESG solutions.

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