Marketing internship fellowship
This marketing internship gives you a real behaviour to change, with a mentor who reviews your plan and your results. You design campaigns that get people to segregate waste or save water, run them online and in a neighbourhood, and measure what changed on the ground.
For school and university students interested in marketing, social media or communication who want campaign results they can show. Online, with field work near where you live. The fellowship is paid because every fellow receives time and attention from senior researchers and leaders.
Why marketing matters for sustainability
Many environmental problems come down to everyday choices, such as whether a household segregates its waste or a family fixes a leaking tap. Marketers study why people choose what they do. They test whether a clearer message or an easier option changes that choice. The methods that sell products can help a city cut waste, as long as someone measures what people do afterwards.
Earth5R has mobilised 2.5M citizens across 150+ Indian cities. Its teams go door to door and train housing societies on waste segregation and composting. At its street hackathons, citizens propose climate solutions. Waste audits and household surveys recorded on the Earth5R app give a way to check what people do after a campaign. As a fellow you plan campaigns for this work and measure them with that data.
This work links to the UN Sustainable Development Goals: Goal 12, Responsible consumption and production and Goal 11, Sustainable cities and communities.
Available projects in the marketing internship fellowship
You join Earth5R’s live work through your own subject. Your mentor shapes the final project with you.
Segregation campaign for a society
Plan a campaign that gets residents of one housing society to segregate wet and dry waste, run it with your mentor’s guidance, and measure the change with waste audits before and after.
Water saving message test
Write two versions of a water saving message, test them with households during door-to-door surveys or online, and compare which one more people act on.
Social media series from the field
Plan a short social media series built on photos and data from a lake or river cleanup, track reach and replies, and report which posts got people to act.
Street hackathon outreach
Plan how to bring citizens to a street hackathon where they propose climate solutions, test different invitations, and count who comes through each channel.
What you do in the field
- Talk to residents in door-to-door surveys to learn what stops them segregating waste
- Write campaign messages and test two versions against each other
- Design posters, short videos or posts for one clear action
- Track reach, replies and sign-ups in a simple sheet
- Check behaviour on the ground with waste audit data on the Earth5R app
- Write a campaign report and present it in a research conversation
Skills you build
On a marketing internship, you collect your own data near where you live, using the Earth5R app and data forms. Earth5R checks the data on its platform before it goes into your project report.
How the marketing internship fellowship works
Every fellow moves through four phases. Each phase is checked by your mentor before you move on.
Observe and Map
Go into the field near where you live and collect primary data for your project in Marketing and Digital Marketing.
Frame and Design
Find the root cause in your data and frame a problem worth solving, with your mentor.
Model
Build a working model, analysis or design for your solution, and test it.
Build and Deploy
Put your solution to work, measure the result and publish a verified record on earth5r.org.
Along the way you take part in research conversations with professors at MIT, Oxford, Cambridge, LSE and other universities, and ask your own questions. See how FIELDWORK works.
Where this can take you
Degrees this work supports
- BBA or BMS with a marketing specialisation
- BA in Mass Media, Advertising or Communication
- MSc in Marketing or Digital Marketing
- MBA with a marketing specialisation
- MSc in Behavioural Science
Careers in this field
- Digital marketing executive or manager
- Brand manager
- Social media and content strategist
- Behaviour change or social marketing specialist
- Marketing analyst
Universities known for Marketing and Digital Marketing
Strong marketing programmes look for applicants who understand an audience and can show the results of something they launched. A fellowship project gives you a tested campaign with measured results, reviewed by your mentor and recorded on earth5r.org. Students use a marketing internship to build a record of real work for applications to universities like these.
Kellogg School of Management, Northwestern University
USA · Marketing Department
Kellogg’s Marketing Department combines research with teaching and trains doctoral students in marketing. Faculty research covers marketing analytics, consumer behaviour and cultural marketing, advertising effectiveness, and the development of marketing principles and new products. The department has produced textbooks on marketing management, channels of distribution and sales promotions.
Wharton School of the University of Pennsylvania (Wharton)
USA · Marketing Department
The Wharton Marketing Department teaches undergraduate, MBA and PhD students through lectures, case studies and computer simulations. Its strengths include consumer behaviour, decision-making theory, modelling and measurement, and marketing strategy. The department has a long record in methods that measure preferences, including conjoint analysis, which a Wharton professor created.
USA · Marketing Unit
HBS’s Marketing Unit studies how consumers use information and make choices, and how those choices shape product development, branding and customer relationships. Its topics include pricing, distribution channels, global marketing, direct and interactive marketing, and return on marketing investment. Faculty also look at search engines, social networks and markets at the bottom of the pyramid.
Stanford Graduate School of Business (Stanford GSB)
USA · Marketing Academic Area
The Marketing academic area at Stanford GSB draws on psychology and behavioural decision-making, economics and industrial organisation, and statistics and management science. Its research looks at consumer behaviour, firm behaviour and better ways to allocate marketing resources. Courses cover branding, pricing, new product development, advertising, distribution channels and marketing research.
UK · Marketing subject area
Marketing at LBS centres on creating and recapturing consumer value. Faculty teach core courses and electives on the school’s Masters and PhD programmes, run a Marketing PhD, and teach executive courses such as the Chief Marketing Officer Programme. Students take on live projects with brands and hear from guest speakers.
London School of Economics and Political Science (LSE)
UK · Department of Management, MSc Marketing
LSE’s MSc Marketing, run by the Department of Management, brings together management, psychology, economics and data analytics. Students study branding, consumer behaviour, customer experience, marketing analytics and technology. A Marketing Action Learning Project applies this to a real organisational challenge, and electives include courses in consumer behaviour and luxury marketing.
Warwick Business School, University of Warwick
UK · Marketing Group
The Marketing Group at Warwick Business School works across consumer psychology, branding, strategy, selling, innovation, digital analytics and quantitative modelling. It draws on psychology, economics, sociology and data science to study challenges facing consumers, firms and society. The group teaches on undergraduate, MSc, MBA and Executive MBA programmes.
France · Marketing Area
INSEAD’s Marketing Area treats marketing as a way of seeing the world through the eyes of customers to find opportunities for sustainable profitable growth. The area also trains doctoral students through INSEAD’s PhD programme. Related initiatives include the INSEAD Sorbonne University Behavioural Lab and the INSEAD Marketing & Sales Excellence Initiative.
Copenhagen Business School (CBS)
Denmark · Department of Marketing
CBS’s Department of Marketing has five research clusters covering branding, consumption, tourism, sales and digital marketing. Its work includes consumer behaviour, digital interactions, B2B and sales processes, and sustainability in business, with research on responsible consumption and sustainable business models. The department teaches at bachelor, master and executive levels.
Italy · Department of Marketing
Bocconi’s Department of Marketing researches consumer behaviour, marketing strategy and quantitative marketing. Its research areas include consumer culture, brand management, machine learning and artificial intelligence in marketing, customer journeys across channels, digital platforms and sales management. The university also offers an MSc in Marketing Management.
This list is for guidance. These universities are widely known for Marketing and Digital Marketing. Earth5R has no admissions arrangement with them, and admission decisions rest with each university. Fellows get help researching universities, scholarships and applications, depending on the programme.
What your fellowship fee pays for
An internship fellowship at Earth5R is time and attention from senior researchers and leaders. Each part below takes staff time and resources that we set aside for every fellow.
Live mentoring with experts
One-to-one mentoring in most fellowships, with regular check-ins on your project.
Dialogues with global researchers
Academics from international universities and renowned scientists, who answer your questions and discuss your work.
Support in the field
Guidance while you collect data and work on your project in the field.
References for your next step
References when you apply for jobs, higher studies and research programmes.
Your work, hosted for life
Your work and data stay on Earth5R’s website and servers for life, where universities and employers can check them.
Time from senior people
Each fellow receives time and attention from senior researchers and leaders, set aside for them.
Fee details available on request.
Choose your fellowship
The fee pays for live mentoring, dialogues with global researchers, support in the field, references and lifelong hosting of your work. Fee details available on request.
Marketing internship: common questions
Is this a digital marketing internship or field marketing?
It’s both. You plan posts, messages and short videos, and you also talk to residents in person and run part of each campaign in a neighbourhood. Waste audit data then shows whether behaviour changed, which online metrics can’t show on their own.
How do I measure whether a campaign worked?
You pick one clear action, such as segregating waste, and measure it before and after the campaign. Waste audits, household surveys and online metrics such as reach and sign-ups give you numbers to compare, and your mentor reviews your method.
Do I need design skills for a marketing internship?
No. Simple tools are enough for posters and posts. Most of the work is understanding your audience and measuring what they do after they see your message. Students with design or video skills can use them in their campaigns.
Is the marketing internship fellowship paid?
Yes. It is a paid, mentored internship fellowship. The fee pays for live mentoring, dialogues with global researchers, support in the field, references and lifelong hosting of your work. Fee details are available on request.
Can I do this marketing internship online?
Yes. FIELDWORK runs online, and your field work takes place near where you live. Your mentor guides you through each step.
Who can apply?
School and university students from India and other countries. The fellowship prepares you for university, postgraduate study and work.
What do I get at the end?
A certificate, a letter of recommendation, a project report and a verified profile on earth5r.org, where universities and employers can check your work.
Apply for the marketing internship fellowship
Work on a live Earth5R project in Marketing and Digital Marketing with a mentor, take part in research conversations with global researchers, and build a verified record of your work. Fee details available on request.
