High school marketing internship and research fellowship
This high school marketing internship lets students in Grades 9 to 12 plan a campaign that changes one everyday habit, with a mentor who reviews the plan and the results. You design messages that get people to segregate waste or save water, test them at school or in your housing society and measure what changed.
For school students who take IB Business Management, IGCSE or CBSE Business Studies or ICSE Commercial Studies and want campaign results they can show. Online, with field work near home and a parent or guardian present at every self-guided activity. The fellowship is paid because every student receives time and attention from senior researchers and leaders.
Why marketing matters for sustainability
Many environmental problems come down to small daily choices, such as whether a family separates wet and dry waste or fixes a dripping tap. Marketers study why people choose what they do. They test whether a clearer message or an easier option changes that choice. The same methods that sell a product can help a neighbourhood cut its waste, as long as someone checks what people do afterwards.
Earth5R has mobilised 2.5M citizens across 150+ Indian cities. Its teams run door-to-door household surveys and train communities on waste segregation and composting. At its street hackathons, citizens propose climate solutions. The Earth5R app records waste audits and household surveys, which can show whether behaviour changed after a campaign. As a fellow you plan campaigns for your school or housing society and measure them the same way.
This work links to the UN Sustainable Development Goals: Goal 12, Responsible consumption and production and Goal 11, Sustainable cities and communities.
Available projects in this high school marketing internship
Each project fits around school work and takes place near home. Your mentor shapes the final project with you.
Segregation campaign at school
Plan a campaign that gets classmates to put waste in the right bin, run a waste audit of school bins before and after, and compare the results with your mentor.
Water saving message test
Write two versions of a water saving message, test them with family, neighbours and classmates in a short survey, and compare which one more people say they would act on.
Social media series on a cleanup
Plan a short series of posts built on photos and data from an Earth5R cleanup, track reach and replies, and report which posts got people to respond or sign up.
Posters for your housing society
Design posters for one clear action in your own housing society, such as composting wet waste, and count how many households take part before and after.
What you do in the field
- Interview family, neighbours and classmates about their waste habits
- Write campaign messages and test two versions against each other
- Design posters, short videos or posts for one clear action
- Track reach, replies and sign-ups in a simple sheet
- Check behaviour with a before-and-after waste audit
- Write a campaign report and present it in a research conversation
Skills you build
On a high school marketing internship, you collect your own data near home with a parent or guardian, using the Earth5R app and data forms. Earth5R checks the data on its platform before it goes into your project report.
How a high school marketing internship fits your school programme
For IB, IGCSE, CBSE and ICSE students. Your school decides what counts towards its own requirements.
IB CAS
A school or housing society campaign on waste segregation can form a CAS project with a clear service element. Your CAS coordinator decides how it is recorded.
Extended Essay and IA
Survey answers and before-and-after audit data from your own campaign can support a Business Management Extended Essay on marketing. Your supervisor approves the question and method.
MYP, IGCSE and CBSE projects
A tested campaign can fit the MYP Personal Project and the marketing project in CBSE and ICSE Business Studies. It also applies IGCSE marketing topics.
University applications
A campaign with measured results gives you a specific example to discuss in a marketing, business or communication personal statement or interview.
How the high school marketing internship works
Every student moves through four phases. Your mentor checks each phase before you move on, and sessions pause during board exams.
Observe and Map
Go into the field near home, with a parent or guardian, and collect primary data for your project in Marketing.
Frame and Design
Find the root cause in your data and frame a problem worth solving, with your mentor.
Model
Build a working model, analysis or design for your solution, and test it.
Build and Deploy
Put your solution to work, measure the result and publish a verified record on earth5r.org.
Along the way you take part in research conversations with professors at MIT, Oxford, Cambridge, LSE and other universities, and ask your own questions. See how FIELDWORK works.
Where this can take you
University courses this leads to
- BSc in Marketing
- BSc in Business Management with marketing
- BA in Marketing and Communications
- BSc in Psychology or Behavioural Science
- BBA with a marketing major
Careers in this field
- Brand manager
- Digital marketing executive
- Social media and content strategist
- Behaviour change specialist
- Market research analyst
Universities to aim for in Marketing
Marketing admissions tutors look for students who understand an audience and can show the results of something they launched. A high school marketing internship with FIELDWORK gives you a tested campaign with measured results, reviewed by your mentor and recorded on earth5r.org. Students use a high school marketing internship to build a record of real work for applications to universities like these.
University of Pennsylvania (Wharton School)
USA · Marketing Department
Wharton’s Marketing Department teaches undergraduates through lectures, readings, case studies and computer simulations. Its strengths include consumer behaviour, decision-making, modelling and measurement, and marketing strategy, with a long focus on methods that measure what people prefer, such as conjoint analysis.
USA · Stern School of Business, BS in Business, Marketing concentration
Stern undergraduates can concentrate in marketing, with required courses in consumer behaviour and research for customer insights. Electives include Marketing for Impact, on strategies for sustainable business, and Social Media and Digital Marketing, and students can add a Digital Marketing track.
UK · Marketing Group, Warwick Business School
Warwick Business School’s Marketing Group teaches on undergraduate courses as well as MSc and MBA programmes. Its work spans consumer psychology, branding, strategy, digital analytics and quantitative modelling, drawing on psychology, economics, sociology and data science to study challenges facing consumers, firms and society.
Copenhagen Business School (CBS)
Denmark · Department of Marketing
CBS’s Department of Marketing teaches marketing courses and electives on several bachelor programmes, including the BSc in International Business. Its research clusters cover branding, consumption, tourism, sales and digital marketing, and it studies responsible consumption and sustainable business models.
UK · BSc Marketing, Department of Marketing, Lancaster University Management School
Lancaster’s BSc Marketing begins with modules such as Understanding Consumers and Marketing Communications, then adds research methods and digital marketing and analytics. Final-year students work in teams on a consultancy project for a client organisation, and an optional module looks at issues such as sustainability.
UK · BA Hons Marketing, Strathclyde Business School
Strathclyde’s BA Hons Marketing starts with a broad first year in business, then moves into consumers, digital marketing communications and brand management. A project-based programme built on real business problems runs through the first three years, and final-year electives include Sustainability, Marketing and Society.
UK · BSc (Hons) Management (Marketing), Alliance Manchester Business School
Manchester’s BSc Management (Marketing) combines a broad management degree with a marketing specialism, which appears in the final degree title. In the final year, students choose between a dissertation and a live consultancy project with a real organisation.
Australia · School of Marketing, UNSW Business School
UNSW’s School of Marketing teaches at undergraduate, postgraduate and PhD level, in marketing and in marketing analytics. Students learn to understand what consumers need and want, and analytics study uses large datasets to follow how consumers move towards a purchase. The school runs a Marketing Analytics Hub.
This list is for guidance. These universities offer undergraduate study in Marketing. Earth5R has no admissions arrangement with them, and admission decisions rest with each university. Students get help researching universities, scholarships and applications, depending on the programme.
What your fellowship fee pays for
An internship fellowship at Earth5R is time and attention from senior researchers and leaders. Each part below takes staff time and resources that we set aside for every fellow.
Live mentoring with experts
One-to-one mentoring in most fellowships, with regular check-ins on your project.
Dialogues with global researchers
Academics from international universities and renowned scientists, who answer your questions and discuss your work.
Support in the field
Guidance while you collect data and work on your project in the field.
References for your next step
References when you apply for jobs, higher studies and research programmes.
Your work, hosted for life
Your work and data stay on Earth5R’s website and servers for life, where universities and employers can check them.
Time from senior people
Each fellow receives time and attention from senior researchers and leaders, set aside for them.
Fee details available on request.
Choose your fellowship
The Multi-Year Fellowship can run from Grade 9 to Grade 12, with more scope each year.
The fee pays for live mentoring, dialogues with global researchers, support in the field, references and lifelong hosting of your work. Fee details available on request.
High school marketing internship: common questions
Is this a digital or a field marketing project?
Both. You plan posts, posters and short videos, and you also run part of each campaign at school or in your housing society. A waste audit then shows whether behaviour changed, which online numbers can’t show on their own.
Do I need design skills for this high school marketing internship?
No. Simple tools are enough for posters and posts. Most of the work is understanding your audience and checking what they do after they see your message. Students with design or video skills can use them in their campaigns.
How much time does a campaign take each week?
The weekly load is light. Planning and design happen at home, and the campaign runs at school or in your housing society, so it fits around homework and tests. Your child agrees a timeline with the mentor.
Is the high school marketing internship paid?
Yes. FIELDWORK is a paid, mentored programme. The fee pays for live mentoring, dialogues with global researchers, support in the field, references and lifelong hosting of your work. Fee details are available on request.
Can my child do this high school marketing internship online?
Yes. Mentoring sessions run online, and field work takes place near where you live.
Is a parent or guardian present during field work?
Yes. A parent or guardian is present at every self-guided field activity. Online sessions are for students.
Does FIELDWORK pause during board exams?
Yes. Sessions pause during board exams, so the fellowship fits around school work.
What do students get at the end?
A certificate, a letter of recommendation, a project report and a verified profile on earth5r.org, where universities can check the work.
Related subjects for school students
Already at university? See the Marketing and Digital Marketing internship fellowship for university students.
Apply for a FIELDWORK fellowship in Marketing
This high school marketing internship is for students in Grades 9 to 12. Work on a live Earth5R project with a mentor, take part in research conversations with global researchers, and build a verified record of your work. Fee details available on request.
